Dog Services: Rates, Earnings & Tips for Walkers

If you’re thinking about turning dog walking into a steady income, the first thing you need to know is how much to charge. Most pet owners expect fair prices, but the market can vary a lot depending on location, experience, and the services you offer. In this guide we’ll break down the usual pay ranges, share real‑world earnings, and give you a quick look at how platforms like Rover handle payouts.

How Much Should You Charge?

Typical dog walking rates in the UK sit between £10 and £20 for a 30‑minute walk. If you add extra time, say a 60‑minute session, most walkers bump the price up by another £5‑£10. Remember, you’re not just getting paid for the walk itself – you’re covering travel, insurance, and the effort of managing multiple clients.

A good rule of thumb is to start with your local average, then adjust based on what you bring to the table. If you offer a newsletter with training tips, carry a bag of waste bags, or have a reliable booking system, you can justify a higher fee. Keep an eye on competitors in your area and don’t be afraid to test a slightly higher price if you feel confident in your service.

Real Earnings and Growing Your Business

Many people wonder if dog walking can actually pay the bills. The short answer: yes, but it takes a mix of smart pricing, repeat clients, and efficient scheduling. A full‑time walker handling 8‑10 walks a day can pull in around £2,500‑£3,500 a month before taxes. The key is to fill gaps in your calendar with shorter walks or group walks, which let you serve more dogs in the same time frame.

Platforms like Rover make it easier to find clients, but they also take a cut. Rover typically pays walkers 80% of the client’s payment after a service fee. For example, a £15 walk becomes £12 for you. The platform handles payment processing, taxes, and offers insurance, which can be worth the fee if you’re just starting out.

To boost earnings, treat each walk as a chance to upsell. Offer add‑ons like a quick grooming brush, a bottle of water, or a short training session. Clients love convenience, and those extra services can add £2‑£5 per walk without much extra effort.

Another growth tip is to build a loyal client base. Offer a discount after a client books five walks, or introduce a referral bonus. Word of mouth works surprisingly well in pet circles – happy owners will tell their neighbours.

Finally, keep track of your expenses. Fuel, equipment, insurance, and platform fees can add up fast. Use a simple spreadsheet or an app to record income and outgoings. Knowing your net profit helps you set realistic goals and decide whether to raise rates or add new services.

Whether you’re just testing the waters or already have a packed schedule, understanding the pay landscape, realistic earnings, and platform payouts puts you in control. Use these tips, adjust as you go, and watch your dog walking side‑hustle turn into a reliable income stream.